Continuous Website Improvement

PixelPress: Continuous Website Improvement Service

PixelPress is a monthly service that turns your website into a valuable business asset.

Through continuous changes and data analysis, we’ll take care of making your site shine while you focus on the daily challenges of running your business.

So I’ve Built My Website… Now What?

For most business owners, not much.

Given the importance of the internet now and the potential of an optimized website to drive a business… why is that?

By failing to keep your site up to date and optimizing the user experience, you’re ignoring one of the most powerful sales and brand building tools available.

“81% of shoppers research online before making a purchase.”
~ Chain Store Age

Simply having a business website is no longer good enough. Building a site for your business is only the beginning.

Yes–a website is a constant commitment and substantial investment. However, when managed properly, your website is a dynamic force for your business that few other formats can touch.

But how can you balance continuous site updates with managing crucial opportunities running the business itself?

How do you know what to change and what’s working?

How do you ensure your site it engaging customers and working to serve your business goals?

You need your own team of experienced website specialists.

A team you trust to operate your website like a business. A team that makes more money than it spends…

Meet PixelPress!

Our Done-For-You Website Management service takes care of every aspect of your site each month and–more importantly–offers continuous improvement through small, measurable iterations.

Why a bunch of small improvements instead of a redesign?

Because making multiple small improvements is faster, easier and cheaper than tearing down the house and building it from scratch every few years.

We’re able to see what’s working and what’s not, react quickly, and move onto the next opportunity for improvement. This means less waiting, more improving and faster results.

“Continuous improvement is not something most organizations are good at, but it is essential for success on the Web.”
~ Gerry McGovern

What Does That Look Like Exactly?

You’ve likely seen a stories and reports on businesses using data to increase sales, improve efficiency and drive profits.

We’ll apply these same powerful principles apply to your site.

At the start of each month we’ll gather feedback, brainstorm and tap into the data generated by your site’s website analytics. We’ll determine what areas are falling short and highlight potential opportunities to make improvements and drive your business forward.

The process works like this:

  1. Collect real-time data and feedback from your site
  2. Form a hypothesis of required fixes and possible improvements
  3. Propose changes to you during our monthly phone consultation. We’ll also highlight opportunities worth pursuing and answer your questions.
  4. Design the changes.
  5. Integrate the changes into your site.
  6. Test.

From here, the cycle begins again. Each change building on the last.

In some cases, we’ll implement multiple versions of a change and see which works better and let real world data determine the winner.

While you’re always informed of progress, PixelPress handles the entire process of managing your website leaving you to focus on running your business.

Who Is This Good For?

It’s not for everyone. It’s for serious businesses who realize the potential value of their site.

If any of these situations seem familiar, you will benefit from the services offered by PixelPress:

  • You know a great internet presence is core to your goals. But you’re not sure or don’t have the time to dig into data analytics, conduct a/b testing or design an email marketing campaign.
  • You’re capable of funding and sustaining a web presence. But you don’t have a large in-house team to support it or don’t want to deal with the added hassle and expense of building one.
  • You’re willing to make changes quickly. But you would prefer an expert team to do that for you while keeping you up-to-date and part of the decision process.
  • You want to get the most from your website. But you’re not looking for a quick victory or short-term gain. You want to enjoy long-term success on the web.

What’s This Going to Cost Me?

PixelPress currently costs $2000 per month.

That’s a significant discount over our daily rates, and miles cheaper than building out your own full-scale design and development team.

For the cost of less than a single full-time assistant for a month, you gain access to a full team of web specialists with the PixelPress service.

Your site will be managed by specialists in:

  • Web product management
  • Web design
  • Software development
  • Data analytics
  • Content layouts / formatting
  • Email Marketing

They’ll dedicate time each week to your site, working to move things forward and help you reach your online goals.

PixelPress is affordable enough to be there for your business while it grows, yet flexible enough to offer benefits regardless of your size.

Slots for new PixelPress clients are limited. We can’t offer this level of service to every client we work with. This is a premiere service offered only to our best clients.

Five out of 8 slots are currently taken. When they’re booked, we can’t promise when we’ll offer this package again.

We’re looking for companies ready to get the true value from their website and who can make the most of the service we offer.

Sounds Great! How Do I Get Started?

Get in touch.

We’ll schedule a follow-up consultation to determine if we can help your business and if our service is a good fit for your needs.

If we don’t think we can help you reach your goals, we’ll either recommend steps to take or try to steer you towards someone who might be better able to assist.

We look forward to hearing from you.

Thanks so much for reading.